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LOS ANGELES—Suggesting that the partnership would elevate the model to new ranges of cultural prominence, Adidas CEO Kasper Rørsted introduced Monday that rapper Kanye West had agreed to grow to be the brand new face of Yeezy. “We simply really feel Mr. West represents the values of this model completely,” mentioned Rørsted, including that the hip-hop mogul had impressed your complete administration workforce along with his deep and unflinching dedication to all issues Yeezy. “Actually, we don’t know why we didn’t do that sooner, as a result of it looks like such a pure match. From posters to sneakers, Kanye has actually confirmed himself to be the best model ambassador for the whole lot Yeezy has to supply. He even wrote us a number of prolonged letters expressing his enthusiasm for the corporate. We’ve additionally mentioned the potential of utilizing a few of Kanye’s music in our commercials.” At press time, Rørsted thanked departing spokesperson J.Ok. Simmons for his years of dedication to workforce Yeezy.